First Year Matters

Campaign Identity

Brief_

For this project I was approached by my former college IADT to design an identity for the 'First Year Matters' programme. I was asked to create a brand for the programme that could portray information across the college in a casual, attractive manner.

Response_

I knew I wanted to achieve something that did not look so much like a college campaign. I wanted it to be something fun and refreshing that encouraged people to get involved in the various events going on. I went for a poppy colour pallete that is bright and energetic to make it attractive to the younger generation.

Detail shots_
Poster design_
Instagram promotion_
College Signage_